BBA In Digital Marketing Complete Details | Scope | Salary | Eligibility
Topics Covered In These Video
00:00
00:13 Introduction
01:46 Duration
01:52 Admission Process
02:11 Eligibility
02:24 Examination Type
02:32 Course Fees
02:52 Salary
03:10 Entrance Exams
04:02 Recruiting Areas
04:42 Job Profiles
05:15 Top Colleges
06:00 Recruiting Companies
BBA in Digital Marketing is a 3-year undergraduate program, involving essentially, an advanced study of the techniques used in the marketing of products or services using digital technologies, such as:
internet
mobile phones
display advertising
other digital media.
The basic eligibility for pursuance of the course is a 10+2 qualification, completed from a recognized educational Board.
The average annual course fee in India ranges between INR 10K and 1 Lakh, varying across institutes.
Admission to the course is based on the candidate’s performance at the 10+2 level, or in a relevant entrance test, often followed by a round of Personal Interview.
Popular areas of recruitment for such graduates include:
IT & Software Companies
Electronics Companies
Digital Marketing Agencies
Digital Marketing Department of MNCs etc.
Data Analytics Agencies
Online News Portals
Magazines and Similar Publications.
The average annual salary offered to such professionals in India ranges between INR 15 and 50 lakhs, increasing with experience and expertise.
B.B.A. in Digital Marketing: Who should opt?
Ideal candidates for the course would typically possess:
an innovative and creative mind.
good communication and interpersonal skills, as the line of work requires them to deal with clients from various backgrounds.
aptitude for Mathematics.
critical thinking skills.
innovative imagination to promote various products and goods.
friendly, patient nature.
B.B.A. in Digital Marketing: Admission Procedure
Most institutes offering the course admit students based on performance in a relevant entrance test, often followed by a round of personal interview, wherein their general aptitude for the course is tested. Admission process generally varies across colleges.
A few institutes also provide direct admission based on the candidate’s performance at the 10+2 level.
B.B.A. in Digital Marketing: Career Prospects
Digital Marketing, also referred to as Data-driven Marketing, offers great career opportunities to its graduates, in India as well as abroad, due to the increasing importance of Digital Marketing and competition in various MNCs and business houses which have dedicated digital marketing teams.
Such graduates can get recruited in leading government and private industries, in fields like:
Digital Marketing Agencies
Digital Marketing Department of MNCs and Companies
Startups
Data Analytics Agencies
Internet Technology Businesses
Social Media Marketing Agencies
Online News Portals
Magazines and Similar Publications, etc.
Such graduates can assume job roles such as:
professional blogger
freelance digital marketer
You-tuber, etc.
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