Connecting your Shopify store to Facebook and Instagram Shop is crucial for expanding your brand reach, increasing sales, and ultimately growing your business. To get started, you'll need to create a Facebook Shop account and go through the approval process. Once approved, navigate to the Shopify admin panel and install the Facebook channel app.
From there, you can select the products you want to sync to your Facebook and Instagram Shop and customize your storefront to match your brand. Don't forget to enable Instagram Shopping in your Instagram business profile settings. With a little effort, you'll be on your way to reaching new customers and boosting sales through social media.